Want to know more about the history of the Curver brand? Want to find out when your favorite products were invented? You will find all the answers here!

HOW IT ALL STARTED

HOW IT ALL STARTED

Within 65 years, Curver has become an international company and the market leader in Europe and beyond specializing in the production and sale of plastic household products for home and leisure.

Our history

    1949
    1949
    1949
    The story of Curver begins more than 65 years ago when Peter CURtius and Ad VERschuren found a glass packaging production company in the Netherlands in May 1949. This family business is given the name CURVER, which is a shortened version of the names of its two founders.
    1960
    1960
    1960's
    Plastic products undergo a period of significant growth, becoming the answer to the developing mass market at this time. So Curver, partly owned by the DSM Group, decides to specialise in this field. With the construction of a new production plant in the Netherlands, its operations are rapidly expanding from the production of plastic food boxes to the development of various storage solutions (waste bins, laundry baskets) and other packaging materials for industrial applications.
    1970
    1970
    1970's
    DSM becomes the sole owner of Curver and once and for all makes it a brand specialising in the household plastics market.
    1980
    1980's
    Curver undergoes tremendous growth and becomes the reference brand in Europe in its field. Rapidly gaining international status, Curver develops extensive ranges for home and leisure. It is at this point that the famous Unibox storage box comes into being.
    1990
    1990
    1990's
    In 1990 a partnership is formed between DSM and the US group Rubbermaid Inc. Eight years later Rubbermaid buys out Curver in its entirety and it continues to expand.
    2005
    2005
    2005
    The Curver brand is now part of the Keter Group, a world leader in the manufacture and distribution of resin based consumer products for the home and garden
    2007
    2007
    Curver has gone one step further in its commitment to design creative plastics by introducing its unique decorated box & bin know-how, based on the exclusive In Mould Labelling Technology. A breakthrough in the household plastic industry that will enable Curver to deliver a revolutionary metallic look to its waste bin range. And endless collections of decorated storage boxes sold by millions ever since.
    2008
    2008
    2008
    Signing of the partnership with Disney . Princesses, Cars, Mickey Mouse and Winnie the Pooh are now featured on our various storage solutions. Much to the delight of children ... and grown-ups!
    2009
    2009
    2009
    Curver launch PETLIFE, the first range on the market to offer convenient, practical and hygienic plastic storage solutions to make the pet owner's life easier (food containers, dog baskets, cat litter tray).
    2010
    2010
    2010
    Curver reveals the STYLE range that will become iconic! The perfect mix between the attractiveness of a natural rattan fibre look with the added convenience of plastic! For a touch of elegance to any room in the house.
    2011
    2011
    2011
    Launch of the first range of plastic household products made from 100% recycled plastic from domestic recycling: Curver EcoLife EcoLife Neo stands out as the winner of the EPRO Best Recycled Plastic Product at the 2012 IdentiPlast Event. Prestigious recognition of Curver’s long-standing commitment to sustainable and stylish designs for eco-friendly consumers.
    2012
    2012
    Curver launches the Aroma Fresh Premium food keeper range. A smart combination of clips, microwave valve and exclusive silicone seal for a unique 100% hygienic, airtight and leak proof range.
    2015
    2015
    2015
    With design and innovation remaining as ever the core values of the company, Curver launches several product ranges in line with new consumer trends. Because practical products also need to be attractive!
    2016
    2016
    KNIT: the latest line in the Curver Texture Collection! Inspired by the art and nostalgia of knitted textiles, our design lab has created an authentic look and feel in resin based products. With endless patience and attention to the finest details, a brand new design language is born! Touch it, you won’t believe it!
    2017
    2017
    The new generation of food keepers, 100% hermetic and hygienic! SMART TO GO - designed for all your lunchtime needs, with different shapes to adapt to all kinds of lunches SMART MICROWAVE - designed to reheat, defrost and steam in the microwave thanks to its specific valve SMART FRESH - totally transparent food keepers to identify the contents quickly. Perfect for storing food in your fridge
    2019
    2019
    2019
    The BETON Collection is a brand new ‘concrete inspired’ premium storage range. Featuring a cool grey tone, the Beton range adds a relaxed yet sophisticated air to any space.
    2020
    2020
    2020
    CURVER products are designed to last a lifetime. As the largest user of recycled plastic in our industry, we want to double our use recycled materials to 80% by 2028. To help achieve this ambitious goal, we are re-launching the best-selling Scandinavian inspired ‘Infinity’ range now made with 100% recycled plastic, and launching Jute a brand new texture for storage and laundry solutions made with a minimum of 70% recycled materials.
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